You’ve got the truck. You’ve got the muscle. Now, you merely need the leads. Finding leads for your moving company can be the most challenging part of running the business.
Whether you have a fleet of delivery trucks, a moving company or are an unbiased contractor taking care of your own, finding moving leads is the first step to growing your moving business.
What are moving company leads?
A moving lead is a referral to someone that will require moving services. This can be a phone call or email from a client that requires a quote. It could be a referral from a third-party, passing on information about their own clients or users.
Think of a lead as your introduction to a possible client and ways to find moving jobs.
How to find Best Moving Leads Providers
Finding moving leads takes somewhat of sales and marketing coupled with some good old fashioned diligence. Some companies may bill themselves as moving leads providers. They are marketing agencies or directory sites that specialize to find jobs in the moving industry.
While you may find some methods are better than others for your business, we recommend employing several kinds of lead generation to make sure your moving business leads pipeline is always full.
Online Directories
An online directory is any online listing a potential lead could use to research and find a moving company or service in their area. This may including Moving.com, Yelp, MovingCompanyReviews.com, and more.
Some of these listings are free, and others require a tiny payment to be featured on the website. When you are paying a fee, make certain to track the leads that come from these sites. Follow up to ensure they are sending you qualified leads, the ones that are likely to turn into paid projects. If the leads constantly neglect to convert into paid projects, the website might not exactly be worth the cost.
Digital Marketing
Test out digital marketing platforms including Google Adwords, Bing, and other se’s. These platforms enable you to target users by their search terms. So, if someone is searching for a “local mover near me”, you can bid to obtain your website appear near the top of the search results. You can even aim for to ensure only searchers in your desired zip code see your ads. Facebook, Twitter, and YouTube have similar features.
Prior to investing in this type of marketing, be sure to have a strong website that can sell your service once they click on your ad. It’s smart to build a free Google Analytics account to track
Many of these ad platforms are pay-per-click, not pay-per-conversion. Which means you pay for each and every individual that clicks on the ad, whether or not they become a customer. Keep track of your marketing spend. If certain advertisings or keywords aren’t performing well, or are sending poor moving leads, turn them off. Invest more in the ones that are providing the highest quality moving leads.
Build relationships
Building relationships with other local businesses can help fill your referral pipeline. One example is, become familiar with local real estate agents or apartment managers. Turn into a resource for them.
Many home shoppers turn with their realtors for advice when hiring local contractors, from repair work to moving. Earning the trust of the agents means you will be the moving business they may refer when someone needs help.
It may help to give a commission on referred moving leads that becomes a booking. This method is especially effective with apartment complexes.
